This summer, ActivMedia revised upward their projections of sales on the Internet to over $1 trillion by the year 2001. You and many of your competitiors are looking for a piece of the action. You may have a website but that doesn't mean you are selling anything directly -- or not selling much if you are.

Prospective Web store merchants -- and the developers who are working to help them get online -- need specific hands-on information to get them up and running and selling.

At G. Paul & Co., we will help merchants like you plan, design, manage, and promote retail or business-to-business web stores which offer direct sales over the Internet. You probably don't care much about which Internet business trotted out an IPO or gobbled up a smaller firm. You care about practical matters directly relating to conducting and expanding your business.

As part of our Internet consulting practice, we sense the need for the type of hands-on, high-quality information that is often only available from consultants. The kind of information you need to make crucial decisions for your online store and which can save you hundreds and thousands of dollars in mistakes and poorly formed strategies.

We come with a very practical bent. What works? and How do you do it? Since our firm designs retail and business-to-business webstores for merchants, we are constantly taking the pulse of merchant needs, technology innovations, and industry problems. And we're not afraid to share with you what we find out.

We can show you how to "Sell with Credit Cards on the Web". We look at the mysteries of merchant credit card accounts and sales on the Web and provide a shopper's guide to real-time credit card authorization systems. We can also help with the folowing decisions.

• How to Select the Right Shopping Cart Software for Your Particular Web Store
• How Do You Implement the New SET Standards without Losing Your Shirt
• Designing Your Web Store to Maximize Sales
• Making the Most of Your Online Sales and Specials
• Tips for Cutting Costs in Product Fulfillment
• Analyzing Successful Web Store Business Models
• How to Market One-on-One to Repeat Shoppers
• And many other crucial topics

© 1998 by G. Paul & Co, Inc, all rights reserved.